Business growth means more employees for Atlas.
dejtingsajt för muslimer Originally Published in The Joplin Tri-State Business Journal on December 3, 2007
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site de rencontre pour ado bordeaux Whitney Warren knows that when her father says “No,” he means no.
free dateing That’s not necessarily a bad thing for her to hear, though, she said — at least not in her new position of marketing manager for her father’s company, Atlas Risk Management. It’s her job to bring ideas to the table, and she’d rather have her father, Larry Warren, telling her “No” in a kind way rather than from a stern boss being over-critical.
“When he says, ‘No,’ he means no,” Whitney said. “And when he says, ‘Let’s think about it,’ he means ‘Let’s think about it,’ and the idea isn’t off the table.”
Larry Warren started Atlas two years ago after careers in law enforcement and private investigating. The company provides background checks, pre-employment screenings and tenant screenings for employers and landlords nationwide. In February he moved into the Joseph Newman Business and Technology Center at 407 S. Pennsylvania. Business has grown so much over the past nine months that he’s had to move from one office inside the building to a larger office that will accommodate his newest employees — daughter Whitney and step-son Connor Bounds.
“It’s very exciting for us,” Larry Warren said. “Connor has been doing some part-time work for me already, and now (Whitney) and I will get to work together — that’s exciting for me.”
Bounds has helped his step-dad with a lot of the background checks associated with the business, whereas Whitney will join the company as the new marketing manager. She is currently a student at Missouri Southern State University majoring in marketing, and Larry said he has every confidence in her abilities to broaden Atlas’ reach.
“I’m giving her the opportunity to do things that a lot of young people wouldn’t get,” Larry said. “I’m just going to give her the ball and let her run with it.”Whitney said that level of trust and responsibility is “scary but exciting.”
“It’s good to work with my dad because I understand what he’s thinking,” Whitney said. “Because we already have a good relationship it’s easier to approach him with ideas and know that even if he’s critical, it’s a positive critical.”
Whitney joins the team at a time when her father is moving into an office three-times the size of his previous location and with a nationwide client list of about 100. Larry said most of the clients are staffing services — such as Penmac — which have a lot of turnover and are constantly seeking background checks for new employees. Larry said it will be Whitney’s job to increase that client base and to give more recognition to the business both locally and nationwide.
“Before I was just marketing when I could, just like any small business,” Larry said. “Now we’ll try to operate more like a bigger business does.”
Said Whitney: “Up to now he’s done what he can when he can. Now we want to advertise more aggressively and start getting some networking ourselves instead of relying on clients. I’m not just going to sit in the office. I’m going to get out in the community.”
One of the first projects Whitney has in mind is called “Checks for Charities.” She said it will be an opportunity for Atlas clients to donate 5 or 10 percent of the costs associated with Atlas’ services to cooperating charities. Larry Warren, who’s youngest daughter Emily has Cerebral Palsy, said he’d like to work with the Children’s Miracle Network and the CP Center. And Whitney said she hopes a number of other organizations will be willing to join with the project.
“We grew up here in Joplin and we want to show that we’re aware of our community,” she said. “I think the more you give, the more you get in return.”
Her father agrees, and hopes to “give back to the community because there’s so much good we can do for the kids.”
Not a bad start for Whitney — that’s one idea she doesn’t have to worry about her boss saying “No” to.